Coffee, tea, wine and time dull every smile — but the usual fixes each come with a catch.
They slip, they sting, and they only reach your front teeth.
Weeks of brushing before you notice a thing — if you ever do.
Messy, slow, and a whole routine you'll skip by day three.
A 30-second purple swish you can do anytime — before a date, a night out, or a big meeting. No peroxide, no sensitivity, no routine to keep up. Just an instantly brighter smile, on demand.
Visible color-correction after a single swish.
No peroxide, no alcohol, no SLS. No sting.
Veneers, crowns, bonding & enamel.
Single-dose sachets for anywhere.
Purple sits opposite yellow on the color wheel — so the pigment cancels yellow tones on contact, like purple shampoo for blonde hair. An instant optical correction, never a harsh bleach.
Open one single-dose sachet.
Rinse 30 seconds, reaching every tooth.
No need to rinse with water after.
An instantly brighter, whiter-looking smile.
How Plum turns 30 seconds into a visibly brighter smile:
Neutralises yellow on contact.
No peroxide, no sting.
Hydrates with hyaluronic acid.
30 seconds — tear & swish.
| 🍇 Plum | Strips | LED kits | |
|---|---|---|---|
| Visible results | 30 sec | 30 min | 10–30 min/day |
| Sensitivity | None | Common | Common |
| Peroxide | Free | Yes | Yes |
| Veneer-safe | Yes | No | No |
| On-the-go | Sachet | Bulky | No |
Saw a visibly brighter smile after their first rinse.
Reported no sensitivity or sting during use.
Said it fit easily into their daily routine.
Would recommend Plum to a friend.
When colour science meets a 30-second routine, the difference shows — instantly and gently.
🛡️ 90-Day Brighter-Smile Guarantee
⚠️ Pourcentages d'exemple : à appuyer sur une vraie enquête clients avant mise en ligne.
What people are saying — product in hand, before & after.
⚠️ Mur de photos clients volontairement vide : on n'invente rien. Ajoute de vraies photos UGC (produit en main, avant/après) via ton app d'avis.
Vrai avis client vérifié ici, avec sa photo avant / après du sourire.
Branche une app qui gère les photos (Loox / Okendo) pour l'avant / après.
Chaque carte montrera un vrai témoignage + le résultat visible en photo.
⚠️ Avis + photos avant / après volontairement vides : on n'invente rien. Remplis avec de vrais retours via une app d'avis qui gère les photos (Loox, Okendo, Judge.me).
Color-correction, not bleaching: purple pigment neutralizes yellow tones on contact for an instantly brighter look.
No — peroxide-free, alcohol-free and SLS-free. No sting, even on sensitive teeth.
Yes. No bleach means it's safe on natural teeth, veneers, crowns and bonding.
Once daily after brushing: tear, swish 30 seconds, spit.
The color-correcting effect lasts through the day. A daily swish keeps your smile at its brightest.
No — the purple pigment rinses clean when you spit. It only corrects the look of your teeth.
Yes. As a gentle, peroxide-free rinse it's fine with braces; take clear aligners out first, then swish.
Free US shipping over $35, plus a 90-day brighter-smile guarantee.
Orders ship within 24 hours. US delivery usually lands in a few business days — free over $35.
20 single-dose sachets, an instantly whiter smile, zero sensitivity. Peroxide-free whitening you'll actually keep using.
🛡️ 90-day guarantee · 🚚 Free US shipping over $35